Yes, but that market is not b2b, less commercialized, more end consumer focused and more bring your own key.

That's why I find it interesting. Anthropic is not interested in building a moat there and OpenAI has given up on their announcement of exploring it.

So you can see end users making decisions.

but those end users are a self selected specialized group that won't represent how jim bob in rural nowhere is going to work with Grok 4.3 to refine their racism.