Historically whenever they’ve done lower price products - iPhone SE, the current E editions, etc - they’ve sold poorly, that’s what probably got them.

The thing is that the Neo is actually useful.

I disagree.

I am old enough to remember the iPod nano -- Especially the 2nd generation. They were effectively low-priced and smaller iPods.

Apple sold millions of these much much quicker than the iPods and iPod minis (which came right before). Especially in 2006, it was _the_ "Christmas gift" just before the iPhone, iPod touch and later iPad mini took over. Possibly Steve Jobs' demo where he showed how they fit into the otherwise useless small jeans pocket helped convince the world.

The iPod nano effectively wiped out the competing music player market.

The Neo reminds me of the iPod nano and iPad mini. It is smaller and cheaper version of an existing successful product.

I think the iPhone SE and E are the outliers.