Yeah I share your opinion to an extent and I hope you're wrong.

In a small market with a handful of competitors or non at all in some cases, what are you going to do exactly? It will be the same elsewhere. The large corporations know this and will obviously take advantage of the situation unless forced via regulation(in AU).

I do notice a small movement where people had to stop paying for a service and after a while realized that their life didn't change for the worse and so started re-prioritizing their needs and wants and thinking before spending. Like the typical daily $8 cup of coffee. That doesn't work for essential services like healthcare of course.