We all know selling your information to 3rd parties is a virtual goldmine. Either Rivian is doing much better than expected in the luxury space or they're unaware of the value of this data. There's no evidence of old fashioned goodwill here.

I think they know only a small percentage will actually turn it off, the data they get from the other 90% is worth the good will you get from the 10% that opt out. It’s a fair trade off