Jeff Bridges is a photographer (among other things) who’s been shooting with Widelux cameras for 40+ years. He’s the co-founder of the company who’s creating this revival. It would not exist without him.

Right. The whole revival was his idea, according to the story told by the other founders. Also, presumably he has funded the whole effort so far.

TIL Jeff Bridges isn't just a pretty accomplished actor, but also a photographer who got an award and released multiple photo books [1].

[1] https://www.washingtonpost.com/photography/2019/12/04/did-yo...