The competition would have been at the luxury end. Apple would have been competing with Mercedes, BMW and Cadillac, not with Hyundai and Kia.

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twobitshifter 3 hours ago | parent | next [-]

Why luxury? Apple is mass market not luxury.

	▲	bombcar 2 hours ago \| parent [-]
		Apple sells mass market by marketing it as luxury. And to be fair, it kinda is. The OS on the Neo is the same as on a Mac Pro (RIP)

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joe_mamba an hour ago | parent | prev [-]

> Apple would have been competing with Mercedes, BMW and Cadillac, not with Hyundai and Kia.

So? Did I stutter when I said that would be great for competition?

Luxury cars go down in value pretty quickly on the used market after they age a while and then become affordable to the masses.

I live in an low income migrant EU neighborhood, and it's not full of new Kias and Hyundais, but 10+ year old BMWs, Mercedes and Audis, because some people prefer the status of a used old car from a luxury brand, rather than a new car from a budget brand.

Apple entering the ring with their supply chain and attention to detail, would have been a net positive impact to the car industry the same way Tesla was when it entered. No major car brand took EVs seriously before Tesla showed them how to make good cool looking ones, and their media entertainment units, even on 100k German cars, were laggy pieces of shit before Tesla changed the game. Tesla might not win this war, but they certainly moved the industry forward a lot in the right direction.