I strongly dislike all of these companies (and the people who run them), and I don't love LLMs in general, although I use them every day because they are useful for my job.

But the simple fact is, if you're paying $20/mo and using $200/mo of tokens, that is not going to last forever.

The only way to make it last a bit longer for the people with relatively sane usage patterns is to try and stop people absolutely taking the piss

That's not true, you're using RIAA-style wishful accounting here. If the company is willing to sell me $200 worth of tokens for $20, that's still worth only $20 to me.

Ok well they need to do it above board and legally then.