(assuming you're american)

Legally you do, that exception only applies to amateur station, not unlicenced users.

Why not get a gmrs licence instead, and give them gmrs type-accepted radios that they can use and try out and get experienced with even when not in an emergency? It's like buying cheap cars to give to people to drive for the first time in an active emergency... dangerous both to them and to others.

I’m afraid you are misinformed, FCC Part 97.403 allows unrestricted use in a true life threatening emergency. The words “amateur station” may be misleading here, they apply to the equipment not the licensed individual. See this discussion for more information: https://old.reddit.com/r/amateurradio/comments/1fyhp9f/lets_...

GMRS may not be an option if there are no repeaters in your area.