I liked the earlier page in this series, but this one feels kind of half-assed. Consider many of the first entries, like this one:

"Cognitive Bias - A systematic error of thinking or rationality in judgment that influence our perception"

That's not a law! It's barely even a useful concept in the form presented here!

Instead of being a useful collection of rules a UI designer/dev can apply, this just feels like the author picked some terms, looked up their definition in the dictionary, and threw it all together so he could sell posters.