It's not _completely_ shrouded in mystery - it started after Facebook got slapped by the EU for irresponsible handling of underage users, and since began a heavily funded lobbying push to drag competitors down with them. https://github.com/upper-up/meta-lobbying-and-other-findings...

Of course, it's probably also been coopted by the neverending stream of nanny-state political power grabs in both the US and EU.

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