Hear me out: Github needs ads . If option A is downtime (and data integrity issues), Ads are more favorable. The terminal UI and PRs are both captive real estate that developers have to pay attention to.

There is a simple cost equation of 40-100x demand vs a fixed op-ex budget for the org. Github can either 40x their paying customer fees or try to monetize all of the free vibecoder (and open source) traffic.