This fails the very basic test of "who actually wants your product to succeed other than you".

It's like when Microsoft was like "we want the Xbox to be the center of a connected home entertainment experience" (it was something like this but I don't exactly remember the dumb phrasing). That's cool I guess, but nobody cares about you succeeding in your strategy and they are the one who have to buy it.

I ignored that aspect of it too. But when I realized my Xbox had a Plex app, I ditched the Roku I had come to hate using and that was a great thing.