You just don't have to think about it too hard:

jjplace/jjhub/codetown, whatever. Doesn't matter.

Names don't matter that much for brands. Names just have to be simple enough to remember (ideally two syllables or less). What the heck does Nike mean, for example? Boeing is just someone's name. Microsoft is just two words smashed together. A brand's name literally doesn't matter.

Case in point: Apple Computers.

Nike is the Greek goddess of victory.