They are shiny. Many aspects feel more 'human', IMO.

If you use ad-blockers, I recommend exploring that use-case with Apple / Safari. It's doable though for me is a bit frustrating.

In fact, I urge creating a list of use-cases before heading out to the store, and cranking through those while at the store. Computers/phones are such a deeply entwined component of modern life it could be a long list.

Passwords, backups, bluetooth compatibility, connecting mass-storage devices to iPad / iPhone, etc.