Reading this piece, I'm reminded of a podcast I heard some years ago where they were interviewing an early google marketing employee who was talking about the economics of google search. They said they'd done some surveys and concluded that they determined that the average user would get something like $20/year of value, and so that was the most they could realistically charge for search. Meanwhile, they could make something like $500/user in Q4 alone for advertising. So, of course, advertising.

I just don't think that LLM business models can survive the allure of advertising dollars, any more than Search could, or TV, or Radio, or Movies. Ignoring the talk of copilot putting ads into pull requests, there is just no way that publicly hosted LLMs will not end up inserting ads into the output.

This looks like what I remember. https://freakonomics.com/podcast/is-google-getting-worse/

The output won't be read by humans (and increasingly this is the case in my own use) so I don't see how that works. If the output itself will be directed by the highest bidder, that doesn't work. Or if the output influences the agent's direction, that doesn't work either.