Since they are up against a insurmountable mountain of capital which will commoditize and optimize whatever it wants, they are kind of in for a pointless fight with an inevitable end. They could save themselves a lot of despair if they saw the writing on the wall and pivoted to something that still has value, or accepted the new reality instead of throwing a fit.

That is too difficult as the concept (of trusting one's perception) is, I believe, intertwined deeply with other aspects of being human, for many people.

It's not reasonable to require that those people be mentally organized in a manner that already mistrusts reality, in a healthy manner.

Maybe it is a pointless fight with an inevitable end but at least I'll die with my humanity and dignity intact rather than being a boot licker for Sam Altman, but you do you.