The point of the Free in free software was always to protect the users of the software, not the vendors or the redistributors. (This is why the license focuses on the redistributors -- the mechanisms of the license limit their rights in order to protect others' rights.)

The first sentence of the GNU manifesto says this, and a few sections later in the document elaborate on the point:

https://www.gnu.org/gnu/manifesto.html

Note, in particular, footnote [1] which explains that its OK for distributors to ask for payment, but that it's never OK for users to have to ask for permission to use the software, and the section "Why I Must Write GNU".

Since then, software service monopolies became common, and all of the most end-user-hostile systems on earth rely heavily on the GNU system. At this point, we're paying for permission to use those services with our money, our data, our democracy, etc.

I certainly cannot give you permission to use any of the GPLed services that I have used, or that I've been paid to extend. Therefore, I say the free software movement has lost its way.

I see your point and I agree. It's just that when you say "GPLv3 says that you can only use the software if it's either a cloud service, hypothetical open firmware devices" that's a stretch and not really true. AIUI vendors can pre-install GPLv3 software as long as they let you actually then replace the software (i.e. no DRM or locked bootloader). The firmware can still be non-GPL and non-replaceable. You just can't use GPLv3 code in the non-replaceable bootloader or firmwares.