Domestic manufacturers used to build & sell compact pickup trucks. Nowadays, the only pickups on the market are huge fatmobiles. The profit margin in trucks is much higher than the profit margin on passenger cars.

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nradov 17 hours ago | parent [-]

You can buy a Ford Maverick compact pickup truck from your local dealer today.

The profit margins on larger trucks are higher precisely because that's what consumers want. No one is forcing them to buy those vehicles.

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satvikpendem 8 hours ago | parent [-]

Compare the Maverick to a Japanese kei trucks, they so impressed the current president that he signed an executive order allowing them, if they're manufactured in the US.

	▲	fuzzfactor 4 hours ago \| parent [-]
		Good example of what they have in Japan right now. The Maverick is quite sizable compared to the original Ford Ranger too, which was still bigger than the regular Japanese trucks that were all over the US after oil skyrocketed the first time: https://www.youtube.com/watch?v=ukmzZ5DXBqQ