Americans just won't buy these "cheap" cars. Almost every American car-maker, and most foreign car importers too, have dropped passengers cars from their lineup year-after-year leaving only SUVs and trucks. Look at what Ford and GM offer in Latin America; small, affordable cars. Every now-and-then they try to bring something similar to the US and it's sales numbers are always dismal. The US is mostly rich (by world standards) and has premium preferences. The huge gulf is between what people say they want and what they actually end up buying.