Casio/G-SHOCK, one of the few brands which I think could plausibly stretch/apply itself into more tech areas than it currently does. Wearables, re-entering the market for ruggedised android phones, etc.

You should google their gshock ring. It’s a mini Casio watch. Same style. Hilarious

They are well positioned for wearables certainly; but a phone play would be much too risky. Practically they would end up re-casing an existing phone which would never feel G-SHOCK.