I am operating as an advisor for Indian firms targeting the international market. What I’ve noticed is that many of the companies have moved away from Intercom, Zendesk, or other such tools and built in-house simpler versions.

The same thing applies to Chargbee, Chargify, and other such tools. These ready-made solutions have many features, and they are complex. Most companies only need a subset of those features but the ability to customise them. Making a general-purpose tool is very difficult.

The same thing I’ve noticed for Uptimerobot, PagerDuty, and others.

As a result, I suspect SaaS revenue will drop further and further.

Companies are questioning why we pay $x,xxx per month for a SaaS solution when we can roll it out for some token expense, highly customizable? And it's nothing new, Google has its software managing its internal stuff.