The messaging around what is and isn't allowed with the various Claude plans has been so very muddled as of late. Add to that declining model performance, changes to default reasoning efforts, expanded token usage, caching bugs, corporate denials and gaslighting -- I don't think it's overstating matters to say they've suffered some major self-inflected reputational damage.

As it stands now, there is so much FUD surrounding their offerings, I'm not sure what they could do in the short term to turn things around.

It's just an organizational maturity thing.

They need to start shifting from "move fast and break things" to "move faster by slowing down". Their public communication, feature set, and organization as a whole needs to start matching the scale and level they're competing at. They won many hearts and minds by being better and are losing them by being chaotic. Different outcomes from the same internal behavior because they needed to change gears and haven't.