But the prices haven't been going up by multiples of 6 for the past few years. Things are actually changing now. I don't think it's over, but in the short term, it's going to be considerably more expensive.

They will smooth up the spike. Or be subtle and transform the existing quota so that they run out more quickly. Calling it caching, compression, optimisation, of course for the sacred benefit of the users.

That would be, even is, the smart thing to do.