You mean to tell me that companies that got rich by hoarding data are excited to hoard more data? Never would have guessed.

Also, why wouldn't anyone want to have data about everyone? Seems like a valuable asset.

It's only considered an asset because companies are allowed to externalize the cost of breaches.

https://www.youtube.com/watch?v=CS9ptA3Ya9E (Mitchell and Webb on "identity theft")

Defense contractors can sell it to the military and related agencies for top dollar. That's probably number 1, number 2 is higher fidelity correlations to other data.