They're doing a lot that goes against that strategy, you just don't see it in the headlines except in cases such as these or when you dig into how they conduct international negotiations or business deals involving the Chinese market.

Not to mention how they are openly expansionist in the SCS and obviously wrt Taiwan.

Of course they want to be seen as reasonable, their ideal is to control the international narrative just how they can do it internally in China.

So, who would you say that spend more resources 'controlling the international narrative', the USA or China?