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China car giant BYD says it can thrive without US(bbc.com)
13 points by devonnull 8 hours ago | 3 comments
FrankWilhoit 8 hours ago | parent | next [-]

Soon enough there will be no market in America.

burnt-resistor 7 hours ago | parent | prev [-]

BYD would need to invest in a bunch of things to enter the US market:

- Lobbyists and bribes to repeal the corrupt Elon Musk protectionism

- PR and marketing to increase brand trust and awareness

- Homologation (country-specific changes/features) to meet all 50 states and federal standards

- Crash testing

- Sales/fulfillment centers

- Service centers*

- Parts distribution network*

* Maybe combined with previous item

These would be a lot of expensive things to invest in without a giant, certain upside.

testing22321 6 hours ago | parent [-]

They’re coming to Canada any day now, so many of the items on your list are underway in North America.

https://expeditionportal.com/chinese-ev-maker-byd-plans-up-t...