There are also an awful lot of people trying to push it/publicize it.

There's always two sides, but there's a power imbalance. One side includes two of the most powerful nation states (Israel and the US), plus the oligarch billionaires in the US on Israel's side. The people wanting to talk about Palestinians is much weaker nations or states or forces, plus us based people. I hesitate to say us popular opinion because we aren't all on the same page... But it feels like it is trending that way.