> Nothing CEO Carl Pei said at SXSW that apps will eventually go away.

Apps will not ever entirely go away because brands will not ever go away, which is what most popular apps are. Not ads, but brands: if someone were to exactly replicate Coca-Cola, it would not existentially replace Coca-Cola— people drink it not just for the taste but because they like the brand. In the same way we all have that one neighborhood restaurant we trust, we trust a brand.