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oopsiremembered 6 hours ago

Question Number 1 through Infinity: Is this impacting your business? Actually? Today?

I'd suggest keeping an eye on things but not getting too bent out of shape. The video didn't call your company a scam; it said that scammers have been using your domain. And the news has gotten pretty limited reach, mostly in a small news market -- and a bit in the niche market of cybersecurity. Kicking up too much of a stink, especially ineffectually, might create a Streisand Effect.

If it is impacting your business, then the answer you perhaps don't want to hear: This is crisis comms. This is a job for a PR/crisis comms agency.

If you can't afford one, you're going to have to fake your way through some heavy lifting. Press releases, pitching reporters, etc.

I'd focus, in part, on making people comfortable with the idea of your project and your vision as something normal and safe. I wouldn't draw DOGE comparisons. "DOGE" is a four-letter word to a lot of people.

Separately, you may have legal options -- vis-a-vis defamation or other matters: KHON seems to be saying that links ending with codify.inc "always" indicates a scam. If that's not true, that's something probably correctable. (But that doesn't mean you need to necessarily drop a fat retainer on a lawyer's desk if you're not looking to collect $$$. An email to a relevant editor could sort that out.)

arionhardison 6 hours ago | parent [-]

1. Yes, I have had 3 potential clients mention this to me and initially I was a bit caught off guard. I am also concerned that it could be more and some decided to just not move forward because they believed outright that it was a "Scam".

2. I agree, I think I was a bit too worried because I do not know how to navigate this space "Gov Tech" very well.

Thankyou very much for your response; developing a product in a silo can cause tunnel vision which leads to blowing things out of proportion, your comment has really helped me to put things into perspective.

My biggest concern by far is that they seem to have put codify.inc on a registry so ISP's are blocking or showing the red "this is a scam - go back to safety" page. I really liked and invested a lot into that "branding".

oopsiremembered 5 hours ago | parent [-]

It's worth getting ahead of because you don't want it to escalate vis-a-vis other gov agencies. Outreach to editors @ various outlets is going to be important. If you want to go the extra mile, maybe it makes sense to try to talk to and work with HI SOC? (But I'd want to know more about your situation.)

This is something that's good to catch early so you know that it's an ongoing thing you'll have to deal with. Investing in your branding means it's an ongoing investment (esp. in B2G, which places a premium on trust).

Also, if you're losing business because of this, it -may- actually make sense to talk to a lawyer at some point. You can't blame HI SOC for flagging (at least, that's what I suspect), but the news reports seem to vary in terms of how responsible their reporting is.

But that's maybe an issue for another day.