It's less about repairability and more about modularity and upgradability. The repairability is just a bonus as a result of its modular-first design.

The whole point of the Framework is that it's your "final" laptop. Just buy it once, and upgrade whatever part you wish as and when you want to. For instance, folks who got the original Framwork 5 years ago can still buy the latest mainboard or chassis and keep using the rest of their gear, if they wanted to.

Of course, most people don't care about all that these days. Heck, most people don't even care about owning a computer, since smartphones have taken over.