Framework laptops are selling like crazy. The pre-orders on their highest end configuration of the new pro are completely sold out, and the pre-orders on the two lower variants are backed up until their 9th batch that wont ship until August.

It looks like theyre selling more laptops than they expected to, not less.

Their laptops are niche, but that niche seems to be growing quite nicely. There's a big cultural wave of frustration with Big Tech companies and their rent-seeking practices, and Framework is doing a good job of riding this wave.

Your concern about their being bought out is unfounded. They're not a publicly traded company and dont need to sell equity to anyone if they dont want to.

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cromka 20 hours ago | parent [-]

We don't know the batch sizes to make such statements.

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eigenspace 20 hours ago | parent [-]

It's at the very least indicative that they are selling more units than they expected to sell, and likely dont have enough allocation of at least some of those chips.

Sure, they could have thought it'd only sell a tiny number of units, but if they thought that, they wouldnt have launched the product.

Im happy for them

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cromka 18 hours ago | parent [-]

> It's at the very least indicative that they are selling more units than they expected to sell,

Hate to be contrarian here but this is a known marketing trick to make product appear as selling faster than it does to create hype. I'm sure you waited in line to a club/bar for 30 minutes only to realize club/bar was empty?

They are still a for-profit company and I totally expect those batches' shipping times to actually reduce soon. An order placed right now would ship in August and at this point it must be cutting into their earnings because any regular, walk-in type of customer is not gonna wait this long for their laptop.

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eigenspace 18 hours ago | parent [-]

This seems unnecessarily cynical. Telling your customers

> 'No, we won't sell you our most expensive new laptop config at all, and if you want the other cheaper configs, you will need to wait at a minimum until August'

is not a very effective marketing stunt.

Besides, Framework has a very consistent history at this point of quite frank, open communication. If they didn't have this history, I might lend more credence to your point of view, but my experience is that these are people that are pretty allergic to that sort of bullshit, and will just say what they mean.

I really can't imagine why they'd try and undermine that reputation just to counterproductively tell people they can't buy a laptop from them.

	▲	cromka 17 hours ago \| parent [-]
		I am not saying you're wrong, I am just saying we can't draw serious conclusions based on pure speculation. They absolutely need to built their brand first and foremost to scale up and hyping up the brand by "selling out the stock on first day" is a legitimate way to do so. They can't stand clear of regular, high-school marketing for too long. Again, this is a for-profit endeavor with serious investors expecting a return.