If we want to be like everyone else then yes it's true. However that business may or may not survive when token costs go up (or is fashionable to say now, "rug pull"). If you can be token efficient now, the path to profitability is much clearer.

There's already many things that can be done now to bring down token use. Better planning, tests, Language severs, MCP compression. Don't use claw, teams, swarms, Ralph loop, scheduled tasks unless there is a clear use case.

If token cost goes up, then the efficiency gains come from using fewer tokens... which is likely possible.

The point is that efficiency comes after, not before.

seems like what you're suggesting to token efficiency is to simply use less of it?