I’m in the EU, and adding a website to Home Screen does hide the browser feel. Maybe this experience is different in different European jurisdictions.

Your point about users not being used to this is very real. I didn’t know you could until some app author showed me.

It really is as simple as sharing a link or copy-pasting, but if you don’t know it’s a think, it disappears into obscurity in the menus.

Ah, it seems they reversed course after a few betas.

There's still this funny business: https://developer.apple.com/support/alt-distribution-ux-in-t... & https://developer.apple.com/support/dma-and-apps-in-the-eu