From what I can tell, The upper bound on price for any site making less than 100k a month is 24 months of revenue, but the more common is around 12 months.

The buyer takes on substantial risk because it's easy to fake the numbers, and google updates can tank the site at any time.

Also, most sites will require maintenance/upkeep to keep earning, or they can tank quick. Even if they have got evergreen content, without updates google might drop their search ranking.

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julianeon 3 hours ago | parent [-]

I see it more as 20-40 on Flippa. Where are you seeing 12x monthly revenue sales?

	▲	chillfox 3 hours ago \| parent [-]
		it's been a few years since I looked into it, but the 12x-24x was the range I saw for sites that actually sold. I guess it might have changed since then.