I would love to hear your process for picking a successful ad campaign. I tried doing meta ads for my mom’s business and it didn’t really go anywhere

The best ad we've had was made by an influencer we hired to do an ad. She knew how to grab the attention of our target audience, and speak to them.

But in general we just slap all kinds of videos there. Some perform 2x better than others, impossible to guess whuch ones, but in the end the range of success isn't massive. I haven't marketed many different kinds of products, but here's my take: If an ad is giving something like 20% return on ad spend, getting to 100% can be tough by just improving the ad. What matters more is that it's a product that is easy to sell. We sell escape game murder mystery magazines. Murder mysteries in any form are simply very easy to sell.