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cwnyth 13 hours ago

I've never seen an internet ad for any of these. I saw a physical ad for Casper once.

I think it's safe to ask for a citation for this claim.

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dotcoma 12 hours ago | parent | next [-]

I second your request.

I don't live in the US. I am familiar with Warby Parker and, to a lesser extent, with Gymshark and Liquid Death, but it needs to be proven that they became well known thanks to online advertising.

I have no idea who/what Casper and Olipop are, to be honest.

	▲	satvikpendem 4 hours ago \| parent [-]
		How can one "prove" it? I don't have access to their ad account, only what the founders and executives say publicly. Gymshark for example grew with influencer marketing on Instagram and TikTok and then having their own ads and media on said platforms. These companies are all well known case studies and have many sources online with a simple search. https://www.researchgate.net/profile/Thomas-Arsenis-2/public...

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satvikpendem 13 hours ago | parent | prev [-]

It is trivial to find them online, just search the company name and then "ads". I assume you don't go on TikTok or Instagram or if you do you aren't part of the target market to be served these ads.

https://www.facebook.com/ads/library/?active_status=all&ad_t...

https://adlibrary.com/brands/gymshark

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cwnyth 10 hours ago | parent | next [-]

The fact that they have online ads does not mean that they became big because of them. That's that the original claim was.

	▲	satvikpendem 4 hours ago \| parent [-]
		Sure, but in this case they did, they are well known case studies in the world of direct to consumer marketing. (PDF warning) https://www.researchgate.net/profile/Thomas-Arsenis-2/public...

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dotcoma 11 hours ago | parent | prev [-]

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