nothing awkward about it.

IMHO, It's a better time than ever to develop a new IDE. Just make one that cares deeply about performance (i.e loads instantly, and always has a snappy response). Make features easy to control. Allow me to turn on only the things I care about and to shut the rest off.

I can't even remember the last time I was impressed by the speed of an IDE, though we have more computing power now than ever. I'd love to see someone new come in and wipe the floor with all of the current contenders.