These kits can have extraordinary longevity. I was playing with Lincoln Logs in 1967. Turns out they got started in 1918. Lego bricks have been around since 1945. The moat created by seriously delighting your customers at a young age is large.

> The moat created by seriously delighting your customers at a young age is large.

I'm not sure that's enough: most kids wouldn't be able to tell a genuine Lego brick from a knock-off.

(Lego famously has insane quality control on their tolerances. But I haven't had any trouble with knock-off bricks so far either.)

It is a really nice concept. I had never heard of it. But then as GenX at young age I played with Fishertechnik [0] more than with Lego. Around since 1966 [1].

[0] https://www.fischertechnik.de/en

[1] https://en.wikipedia.org/wiki/Fischertechnik

Don't forget Erector Sets.

I spend untold hours failing to build a cable tramway between my mother's dresser and bed.

But at least now I'm an expert at pylon design!

> The moat created by seriously delighting your customers at a young age is large.

I wish Meccano would get its shit together. I can’t see anything I want on their limited site and there is so much cool stuff that could be made.

https://www.meccano.com/