Yes, I was about to edit in that I think this is simply a media/PR stunt before I got so many replies so quickly. They get bonus points because the structure is so insulting that it may not engender many serious participants, in which case it may go unbroken, in which case they can go to the media and proclaim "look, we offered a reward, but nobody broke it! Our model is objectively the safest in the world!".

I think there's definitely going to be a prizewinner. It's an insultingly low bounty for a professional, but a script kiddie could probably figure out a jailbreak and it's a huge payout for them.