One of those is a function of government and the other two are enriched by the product being purchased rather than being a ploy to gather user PII to be sold to the highest bidder.

And neither of those 3 knows much about me other than I drive, purchase tobacco or alcoholic beverages. They don't know who my prom date was or who I worked for in 2012 or what movie I'm currently watching or where I eat lunch every day or what my religious beliefs are or where my political allegiances lie.