I haven’t lived in NYC for more than 20 years, but I still associate it with Dr Zizmor, a dermatologist. His ads were all over the subway.

He retired not too long ago. I know because it was notable enough to deserve a feature in the NY Times.

I remember those ads...

Here, the infamous one are these James Wang, Esq ads on the placemats for Chinese restaurants in the area. I suspect he placed the ad 20 years ago but they never bothered to change the design...