People have been talking about social media bans for quite some time, this isn't something that just showed up out of the blue. It's a problem that's been worsening for years.
Then you had the Covid years where kids ended up spending a lot of time on phones and tablets, hence social media, and everyone is seeing the myriad of problems coming out of it.
Sometimes it's not a vast global conspiracy, sometimes things just suck. Also, sometimes things suck and particular groups use it to get their way, that still doesn't diminish the thing that sucks.