No, it’s not “a little bit more involved”, it’s significantly more involved because it also requires the skills to even know what you’re talking about, the experience of having done it before to be convincing, the inclination to spend the time on it, downloading Photoshop itself, possibly cracking it… There are a lot of steps, most of which most people haven’t done and don’t know how. With generative AI, you just open a website and type a few words.

There are significantly more people able to type a few words into a prompt than people who can use an image editor fast and convincingly and would be inclined to waste their time on this kind of fake.

This argument has always seemed a bit silly to me. It's like responding to someone saying that it's easy to set up a hello world web server without AI with "but but but first you need to know what a web server is and how to use the command line and download a compiler/runtime and and and", as if there were some dire shortage of people who are already programmers. There are literally millions of us, the existence of one who would want to put up a website about pretty much anything you can think of is not some huge shock. We know this because we were literally there in that pre-AI world full of sites about all sorts of things! Just because you can now do the same thing with a prompt doesn't mean it was magically unlikely to find a site about, I don't know, the social lives of cane rats before.