This really struck a chord for me. The majority of the people I know - including me - want to be drawn into a topic somehow and that somehow is story telling. People like Sagan and Tyson are amazing story tellers, they will draw you in with their use of language, their voice and pace and will open the doors for everything else. This is how great teachers do it and this is what is missing for most of the people to be interested into a topic, no matter how basic it is.