> "No one uses" is no longer the insult it once was.

It certainly is for lots of businesses, otherwise they go out of business.

There is something called 'revenue' which they need to make from customers which are their 'users', and that revenue pays for the 'operating costs' which includes payroll, office rent, infrastructure etc.

This just means that it is important than ever to know what to build just as how it is built. It is unrealistic for a business to disregard that and to build anything they want and end up with zero users.

No users, No revenue. No revenue, No business.