So the value-add would be the consumer would get to find out the name of the show or movie that’s playing, the same info that also pops up if they hit the pause button?

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thakoppno 2 hours ago | parent [-]

I was thinking more like interactive content. Do you remember when VH1 had a pop-up music video show?

Shows could synchronize additional content that’d be visible when Shazam mode enabled.

	▲	flymasterv an hour ago \| parent \| next [-]
		We did this on Fire Phone for live sports and audio based X-Ray cast info. It was, like everything about that phone, a really fun tech demo.
	▲	w-ll 2 hours ago \| parent \| prev [-]
		Pop. Pop. Pop Up Video.