This reminds me of the infamous Sid Sheinberg memo to Steven Speilberg and Bob Zemeckis on changing the title of “Back to the Future”.

https://imgur.com/gallery/producers-memo-to-speilberg-during...

“Behind the note”, it’s about emphasizing the goofy fun of the film, rather than the genre elements, and in that it’s right on.

I would never have gone to see a spaceman from Pluto.