In my experience those users express a mix of surprise and irritation when they get ads about something they did minutes or hours before, but they accept that's the way things are.

I joke that I'm a no-app person, because I install very few apps and I use anti tracking tech on my phone that's even hard to explain or recommend to non technical friends. I use Firefox with uMatrix and uBlock Origin and Blockada. uMatrix is effective but breaks so many sites unless one invests time in playing with the matrix. Blockada breaks many important apps (banking) less one understands whitelisting.