I think there is more here: Anthropic's whole market positioning is based on trust. It's literally their reason for being.

The Claude constitution has a major section about not being deceptive. Now this is GTM, not the model, but there is clearly a coherence problem here... and if anyone should realize the important of their market positioning it's GTM.

Agreed that it’s 100% marketing. In some ways Anthropic is more of a for-profit corporation than OpenAI which is at least partially owned by a non-profit.