Well, considering that AI generated content can't be copyrighted (afaik at least), I think we're in very different legal territory when it comes to AI creating things. While it's true that deepfakes could be considered libel.. good luck prosecuting that if you can't even figure out where the image came from.

The problem is it's all too easy to generate - you can't really do much about an individual piece of slop because there's so much of it. I think we need a way to filter this stuff, societally.